content to connect
PEOPLE, PLACES AND CAUSES

About ME

Ellie is pictured walking in the park with her husband and two young boys. It's a sunny day and she's wearing a yellow dress, carrying a toddler, whilst holding the hand of an older boy.

I’m Ellie - mom to two young boys and a rescue dog named Lola. I’m passionate about birds, nature and the great outdoors, and we love exploring new places on family days out and in our touring caravan.

I have over 20 years experience in content strategy, digital communications, and operations. I’m passionate about helping organisations that educate and connect people with the places, communities and causes they care about.

I have developed my skills from hands-on content creation to strategic operations and management, guiding teams and organisations toward achieving their communication and engagement goals.

You can find out more about my services, experience and even some of our family adventures on Instagram below.

How I CAN helP

Content strategy

Who and what is your content for? If you’re not really sure of the answer, I can work with you to define and create a strategy, ensuring you create the right content that will work for your audiences and organisation. Outputs could include:

Content strategy and vision
Messaging frameworks
Content and channel plan
Website structure

Content creation

With expertise in content creation, operations and project management - I can support you to put your content plan into action. This could include:

Creating content for your website
Planning and posting on social media
Writing content for emails

I have a network of trusted partners who can also support with website design and development, graphic design and print.

Ongoing consultancy

Do you need a critical friend to shape and steer your content? With ongoing support, you can have my input for a defined amount of time each month, to ensure you’re content is achieving what you need. This could involve:

Content planning and creation
Reviewing your goals and performance
Strategic recommendations and new approaches

independent campsite owners

Is your website doing its job effectively? Is it up to date and communicating the most important information to your guests? Who are your typical guests and what are they looking for when deciding where to stay?

Find out more about the three types of visitors to your campsite:

The retired vacationers
The family adventurers
The nomadic lifers

Use them to think about your website and social media content and ensure you’re giving them the information they need to make their next booking with you. Or you can speak to me about doing that for you.

Find out more

Higher education, further education, alternative education

My background is primarily in the education sector. For over 20 years, I have worked with universities, FE colleges, international schools and alternative education providers to help improve the way they communicate with key audiences.

Whilst working at Pickle Jar Communications, clients included Aston University, Birmingham City University, Birmingham Newman University, Bocconi University (Milan), Guildhall School of Music and Drama, Imperial College London, Leeds Beckett University, The University of Oxford, The University of Oxford, Dudley College, United World Colleges, Zurich International School, Royal College of Music, The de Ferrers Academy and many more.

I have also worked in-house at Birmingham Metropolitan College and the University of Warwick.